Exopolis Named Agency of Record for Formula 1 United States

Austin, TX (February 17, 2011)—Creative Agency Exopolis announces that it has been named agency of record for Formula 1 United States. 

Formula 1 United States is set to open a new world-class facility in Austin, TX in the summer of 2012. This multipurpose complex will span 1000 acres and will be the 2012 - 2021 home of the Formula 1 United States Grand Prix™. As AOR, Exopolis will handle all strategic and creative communications. Exopolis won the business following an extensive review of pitches from a number of agencies. 

“It was important for us to find the right creative partner that had the strategic firepower and multidisciplinary production capabilities to help us establish the Formula 1 United States Grand Prix™ and our new facility,” said Tavo Hellmund, Chairman of Formula 1 United States™. “I’m thrilled to be working with Exopolis on this historic assignment as we welcome the return of Formula 1 to the U.S. for the inaugural event in Austin.”

Austin’s new development will be the first time a facility is constructed from the ground up specifically for Formula 1 in the U.S.

Said Matt Hovis, CEO & CCO, Exopolis, “As a lifelong Formula 1 fan, I’ve been obsessively following local developments since Formula 1 made the announcement it was coming to Austin early last summer. The opportunity to brand and market Formula 1 U.S. is an exciting time for Exopolis and we’ve already hit the ground running at top speed. It’s going to be a very exciting partnership for us.”

About Exopolis

Exopolis is a creative agency with a penchant for technology based in Austin, TX. We are a team of thinkers and doers. Every engagement is guided by a team of veterans with years of experience in strategy, cross-platform creative and production. Clients include Rhapsody, Apple, Coca-Cola, Nokia, Disney, Bossa Nova Superfruit Beverages, Microsoft, Nickelodeon, History Channel, IFC, HBO/Cinemax, Nike, JC Penny, Universal Pictures and more. Exopolis’s creative design, concept, and execution, has received recognition and awards from The One Show, Cannes Film and Cyber, The Webby Awards, Interactive Media Awards, Promax/BDA, and more. www.exopolis.com

About Formula 1 United States

Slated to host its first event in 2012, the much-anticipated Grand Prix facility will provide a fully–integrated architectural and entertainment experience for both event participants and visitors. The surrounding landscape of the 3.4–mile circuit allows for maximum elevation changes and a combination of more than 20 turns. Drivers and fans will have the opportunity to enjoy views of the scenic hill country at this state–of–the–art facility that will hold 120,000 fans. The conceptual master plan features additional visitor attractions including a proposed driving/riding experience and seminar building, motorsports driving club, kart track and welcome center. http://www.formula1unitedstates.com/

###

Media Contact for Exopolis:

Natasha Wang or Karen Raz

.(JavaScript must be enabled to view this email address) or .(JavaScript must be enabled to view this email address)

310.450.1482