Full Branding and Cross-Platform Creative, Straight Up
It's naughty and nice – a pure, traditional, organic Tequila that's seriously potent at 100 proof, not to mention a two-time winner at the International Spirit Awards. The brand had an initial soft launch, but needed a full rebrand to make an impact in the highly competitive spirits market – from positioning, to identity, to packaging, to corporate collateral and marketing elements.
Starting with research into the roots of the spirit itself, Exopolis developed a brand story that tied into the mythology of Tequila and its Aztec creators. This narrative directly informed the creative strategy, inspiring the logo development, label and packaging. In addition to a brand guide and corporate collateral, the Exopolis team developed digital components including a website and social media presence. The re-launch was clear success, with sales tripling the following quarter.