Our New Specialty: Space Opera Marketing
Houston, we have a cool project. To launch Fox TV Studios new space show (that would appear on ABC), Exopolis developed the property as we would any other brand – from the ground up.
From positioning to branding to strategy and tactics to a full trans-media marketing system, beginning with the tease phase and continuing through the launch. Our recommendations included social media initiatives, experiential stunts and viral videos, as well as more traditional advertising components like promo spots, web, print and outdoor.