OMG.LoL.LYLAS Ronson
JC Penny recruited the minds at XO for the launch event of their exclusive Charlotte Ronson-designed clothing line. First, everyone temporarily changed their last name to Ronson. Then, magic happened. With a unique Old Hollywood-meets-Fairytale-land style, XO presented the “I Heart Ronson” threads by transforming the infamous Bar Marmont in Hollywood, tricking out the parking lot as an organic extension of the Hotel, complete with 1920’s damask couches and chairs, Austrian crystal chandeliers and Victorian accent pieces leaving no detail untouched. From the Ice Cream Truck to the Mark Ronson/Samantha Ronson live music to the 300+ A-list guests, all that was heard was plenty of OMGs, some LYLAS-es and a few INTRAOMCWTANCFJCP (I need to replace all of my clothes with these awesome new clothes from JCPenny). XO FTW!