Showing a Salivating World How It Works
Not so long ago, the world had never seen an iPhone – like pre-fire neanderthals, we'd all need to learn to harness this new force of nature. As the most hotly anticipated piece of personal technology since TV, the public was desperate to see how the thing worked, and Apple needed solution that lived up to their extremely high standards of aesthetics and intelligence.
Apple turned to Exopolis to develop a series of videos that would intuitively explain the phone's capabilities and key features. Exopolis concepted, designed and animated the videos – millions watched at Apple.com and on large iPhone displays at Apple retailers around the world. Note: We feel pretty smug and self-satisfied about this project.