Just Developing the Future of Entertainment, No Big Deal
The WGX team brought Exopolis on to help them answer a big question: what does the digital entertainment world of the future look like? Then they'd slap us and ask again, only louder this time.
Our strategy team was embedded with the Microsoft Team for a 2 week discovery and strategy exercise. Working together we developed a vision to inspire the windows gaming team about the possible next evolution of social & online gaming, community, micro transactions and more. This is a crucial new focus for Microsoft, evolving the way we socialize and play in the digital space – a game-changer. Our team of digital strategists, creative directors and designers particularly enjoy working on game-changers.
From our collaboration with the WGX team, Exopolis developed brand and creative guidelines that articulated this new possible future of function, identity and aesthetic. From this foundation, a "Vision Video" was concepted, written, designed and fully produced by the Exopolis team.