Making Rhapsody Sing
If each song were a drop of water, then Rhapsody would provide you with an ocean of music. Starting with that simple metaphor, Exopolis created a series of spots for the digital music service that boasts a library of over 9 million songs and counting. We concepted, wrote and animated a modular system that was first used to announce the new Rhapsody iPhone app and then, putting our obsession with built-in efficiencies to good use, we adapted the spot to announce a series of artist exclusives on Rhapsody.